6 DIGITAL MARKETING TRENDS 2020 | DIGITAL MARKETING | INDIA | CEROFI

Chatbots

We all know what Chatbots are, but why chatbots are in one of the top priority features for many company’s website?

Chatbots use AI (Artificial Intelligence) engine to generate the best possible answers to visitors,questions. Chatbots are still upgrading but for now they are working pretty well too.

As in 2020, the pandemic appeared and made everyone to isolate themselves in home. It made difficult for the companies to keep open up the customer care. In this case the Chatbots got everyone’s attention to clear up the doubts and questions of visitors on the website.

Today, the chatsbot adoption rate is on the rise. Chatbots are expected to help reduce business costs by up to $8 billion by the year 2022. Some of this technology’s advantages are that it doesn’t require any updates, download, additional space on the device from wich the chatbots are accessed. They have excellent engagement and conversion rates, and the 24/7 availability further increases customer satisfaction levels. 40% of people aged 18–34 (millenials) chat with bots everyday!

“Bots and chat make it easier for people to buy the way they want to, when they want to — and that should be the goal of any business.” — David Cancel, CEO of Drift.

Video Marketing (Live Video, 1:1 Video, 360o Video)

Video marketing is one of the most important marketing trend today and likely for the next 5–10 years.

l 70% of consumers say that they have shared a brand’s video.

l 72% of businesses say that video has improved their conversion rates.

l 50% of consumers say that watching product videos makes them more confident in online purchase decisions.

l 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

In the mobile mad world, people are watching more videos than ever before, using smartphones to watch and share videos about everything, learning more about brands, and what they have to offer.

“According to Worldstream, simply by placing a video on a landing page can increase the conversion rate by 80%. Meanwhile, including the video in an email can boost the click through rate by 200–300%.”

Influencer Marketing

Influencer marketing is a type word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market.

Influencers can be well known celebrities, but more often they are Instagram or Youtube personalities with a huge niche following who can help spread the word about your business or product through their social channels.

l 63% of consumers trust influencers opinions of products much more than what brands say about themselves

l 58% of people have bought a new product in the past six months because of an influencer’s recommendation

Macro influencers are the most ideal for a brand exposure. Influencer marketing not only reaches out to a large amount of people, but also solves the problems of ad blockers. This is because they tend to have a wide following. Therefore, their posting are able to reach a wider audience.

Influencer marketing can also be used to create hype, or spark curiosity. Influencer marketing helps build trust between consumers and a brand mainly because of two reasons.

Firstly, influencers are often perceived as experts in a field like fashion influencers.

Secondly, influencers put a lot of time and effort into cultivating and maintaining a relationship with their audience.

In conclusion, this type of marketing works on many ways. Evan if it does not creates immediate purchases, but people are subconsciously influenced by what they see and hear online. It shapes the thinking without even realizing.

Social Media Stories

There’s no secret that storytelling and content marketing go hand in hand. Due to their growing popularity, social media stories have become one of the most trending storytelling forms out there.

There’s a plenty of data that proves social media stories are the next big thing in terms of viewing for markets.

l 52% Male and 43% Female in US use Instagram stories. There’s an average of 35.5% active users worldwide sharing their instagram stories.

l 18% of Facebook’s users share their videos through Facebook stories.

l There are more than 450M daily active users of Snapchat, Instagram stories and Whatsapp status combined.

Brands are also advertising more via stories, with 45% or more instagram ad spend being on stories, suggesting that brands are seeing better results with the more different formats being offered. Battenhall conducted research found that 98% of instagram accounts use stories, while 400 million or more users watch instagram stories on a daily basis.

But why are they so popular?

Ø They are more authentic than traditional posts that allow for heavy editing and altering.

Ø The content is content is only available for 24 hours, therefore it is current and will not become outdated.

Ø Consumers want live updates and real-time content. Instagram stories are normally the most up-to-date content a business can offer.

Ø Stories allow to share people’s posts. This function allows people to connect easily with other accounts and businesses.

As the platform sees more businesses use stories, the platform keeps releasing more designed features for brands, which makes the format more accessible for a broader range of companies.

Social Commerce/Shoppable Posts

In march 2019, Instagram unveiled instagram checkout, which lets users complete their purchase from within instagram checkout, which lets users complete their purchase from within instagram.

E-commerce brands got a new light of hope that this will help reduce the risk that customers will abandon their purchase because they have to switch apps or signing to an unknown store.

Social commerce differs from social media marketing. With social commerce you’re not redirecting users to your online store, instead of giving them the ability to checkout directly within the platform. Customers can click on a specific product within a post linking directly to a product page — all without leaving the social media channel.

“Compared with the traditional E-commerce purchase path, social commerce shortens the buyer’s journey. They’re able to seamlessly research, compare and purchase a product in one channel, rather than needing to refer to several websites”.

Augmented Reality

Augmented Reality (AR) is the ability to add digital elements in order to perceive a live view with the help of a camera. It may or may not interact with the elements in the view. However, the presence of a live view is what differentiates it from Virtual Reality (VR).

The great example of AR app is the popular social media platform, Snapchat. The app offers camera masking, filters that allow users to augment their reality while having fun.

Moreover, AR applications are expanding throughout industries such as healthcare, medicine, astronomy, education, and business.

Brands are increasingly using this technology to enhance the consumer’s experience and increase sales. According to a survey, the likelihood of a successful online sales conversion is about 40% if a consumer is able tp view the product in AR.

Augmented Reality in e-commerce soon will revolt the way we shop in the web.

l 63% of customers are sure that the augmented reality may buffer their shopping experience.

l 35% says that they would likely go shopping online more if there would be a possibility to virtually try stuff before buying it.

l 22% would be less likely to visit traditional retail stores if AR would be available in online stores.

Conclusion

For anyone who is in digital marketing, you must be updated, and keep looking forward tonew technologies and features, tools, strategies in order to gain an upper hand over others.